Research Ops for Rapid Experimentation, Collaboration, Innovation, and Impact
Revolutionize your research productivity by aligning strategy, experiments, UX, Jobs-to-Be-Done, and customer insights in one intuitive platform, empowering executives, managers, and researchers to engage, focusing on innovation and impact, not operations.
Seamlessly Integrate Researchers for Optimal Customer Understanding and Results.
ATHENNO: Empowering Every Role, Every Step of the Way
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For Executives and Venture Designers
Elevate your strategic decision-making effortlessly with ATHENNO. Gain comprehensive insights and reports, optimizing operations and mitigating risks for unparalleled success.
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For Research and Product Managers
Effortlessly manage OKRs, streamline study assignments, and onboard researchers seamlessly. Navigate experiments, hypotheses, and assumptions with clarity derived from scientific methodologies. Identify opportunities stemming from research insights for informed decision-making.
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For Researchers and Teams
Revolutionize your research process and client collaboration. Conduct analyses, identify untapped opportunities, and streamline communication within a centralized platform.
Unlock 90% More Success and Achieve Full Alignment with JTBD Statistical Analysis!
Discover the unparalleled power of JTBD statistical analysis, the proven cornerstone for predicting commercial innovation success. Trusted by industry giants like Microsoft, startups such as Intercom, and budding entrepreneurs, it's the key to uncovering the ideal path for your business ventures.
Chosen by 300+ Researchers and Leaders Worldwide
Uncover Lucrative Business Avenues: Transforming JTBD Analysis into Actionable Results
ATHENNO brings together JTBD Opportunity Score, unique algorithms, Market Score, and Ease Score into a unified ATHENNO Score. This amalgamation empowers robust decision-making, predicts future trends, and drives success.
Begin your journey by crafting personalized JTBD metrics in the dedicated JTBD section. Progress by generating surveys, gathering responses, defining your market, and ultimately identifying valuable opportunities and overarching themes for impactful business decisions.
Unlock Behavioral Insights and Segmentation
Sleek and user-friendly, the ATHENNO platform accelerates JTBD survey completion for higher success rates. With mobile optimization, it ensures swift and accurate responses, ideal for mobile-first regions like Asia, enhancing research precision and aiding in market behavioral segmentation.
Unified Collaboration: Streamline Teamwork for Behavioral, UX, and JTBD Research Online
Effortless JTBD Interviews: Unleash Behavioral Insights and Forces
Uncover Niche Markets: Grouping Similar Unmet Needs with Factor & Cluster Analysis
Unified Platform: UX Research, Discovery, JTBD & Experiments
Streamline your team's workflow by integrating goals, OKRs, opportunities, solutions, experiments, and portfolio management within our all-in-one platform. Seamlessly align strategies, connect the dots between insights and actions, and effectively manage your entire project lifecycle.
Showcase Your UX Research Insights to Leaders
Connect Your Research to Mini-CRM: Access Prime Leads and Master Authentic Networking
Comprehensive Customer Insights Hub: All-in-One Contact Details, Psychometrics, Demographics, Experiments, and Surveys
Scientific Management: Discovering Solutions through Research Opportunities
Explore how research uncovers opportunities and identifies evolving solutions, aligning with scientific management principles to enhance job completion over time.
Enhance Team Collaboration for Studies, Tests, and Experiments
Effortlessly collaborate as a cohesive team—UX research, marketing, product, or innovation—to plan, define, and execute studies, tests, and experiments. Effectively break down these activities into sub-level tasks, recording crucial observations within the logbook journal. Simplify tracking and reviewing tasks and findings for seamless collaboration.
Unify Insights, Ideas, and Knowledge Base Across Your Organization with ATHENNO Lighthouse
ATHENNO Lighthouse initiates the Innovation Sprint and discovery phase, facilitating the organization and presentation of insights, ideas, and research across all repositories. It unites individuals in Lighthouse meetings, enabling everyone's voice to be heard, fostering idea pitches, and collectively shaping new goals, key results, and metrics. The platform helps plan the next steps to test assumptions, refining or defining new experiments.
Boost Your Income as a Consultant or Creator in Product Management, UX, or Innovation
Discover the art of consulting with us, regardless of your experience level. Manage all your clients efficiently in ATHENNO and earn up to 50% extra income every month for each client referral. Join our community and explore affiliate or partnership opportunities for added earnings.
“JTBD gave us a better way of framing what we felt. It’s not just a great way for thinking about product. It’s becoming a marketing strategy at Intercom, as well as informing research, sales and support”
— Des Traynor, Co-Founder, Chief Strategy Officer at Intercom
Latest Insights
JTBD analysis is the most powerful technique today that drives discovery and innovation globally better than anything else. Marketing knows who exactly to target, why, and how to speak to them. The product knows exactly who is the customer, and user, what features to build, and how they will be used. Sales know who are main champions and how to talk to prospects better. Executives and investors get higher ROI with the lowest risks.