Over 100 years ago, Frederick Taylor altered the course of human history by publishing "Principles of Scientific Management." Despite technological advancements, research, and the rise of knowledge workers, organizations have not experienced a proportional increase in productivity, in contrast to industrial and manual workers in factories. Knowledge-worker productivity stands as the paramount management challenge of the 21st century.

In response to this challenge, I founded ATHENNO, a name derived from the Ancient Greek Goddess Athena, symbolizing wisdom, war, and innovation, combined with "nno" from the word innovation, rooted in Latin. The primary goal of ATHENNO is to apply scientific management principles to knowledge work and research, offering everyone an equal opportunity, state-of-the-art processes, methods, mindset, and tools, irrespective of their birthplace, socioeconomic status, background, race, language, or religion.

This commitment is why ATHENNO will always be accessible for free to young entrepreneurs, researchers, scientists, and students seeking to embark on their entrepreneurial journey.

ATHENNO serves as your Harvard professor, offering the latest in Jobs-to-be-Done (JTBD) theory in practice, an Interim Chief UX Researcher, Chief Product or Innovation Officer from a world-class corporation guiding you to enable research, and a top management consultant imparting a McKinsey approach that is affordable. ATHENNO is your reliable friend throughout your entrepreneurial journey.

As the world's most comprehensive, scientific, detailed, operational, and aesthetically pleasing platform, ATHENNO facilitates collaboration, management, and the tracking of Return on Investment (ROI) in science, research, innovation, and experimentation.

I came from a humble background in a small country, facing countless instances of discrimination and enduring tens of thousands of rejections globally, from companies, investors, leads, and everyone in between.

In 2015, I embarked on my first startup journey, initially following mainstream advice, which yielded no results. Much of the advice available turned out to be unreliable.

Driven by this realization, I independently mastered state-of-the-art product management, management consulting, and commercial innovation, adopting a granular, scientific, and statistical approach. Consequently, I became a global self-made consultant, author, mentor, and speaker, ultimately creating the Innovation Sprint and various methods in Behavioural Economics.

My success lies in assisting founders worldwide in defining strategies, building products, generating leads, acquiring initial customers, securing funding, gaining acceptance into accelerators, and more.

If you aspire to make the world a better place and excel in your field, reach out.

Now, go ahead, and unleash your dreams, imagination, and greatness without limits and excuses. Don't let any obstacles or naysayers impede your progress.