JTBD Analysis, What It Is and How to Do It

JTBD analysis is the most powerful technique today that drives discovery and innovation globally better than anything else. Marketing knows who exactly to target, why, and how to speak to them. The product knows exactly who is the customer, and user, what features to build, and how they will be used. Sales know who are main champions and how to talk to prospects better. Executives and investors get higher ROI with the lowest risks.