How to do JTBD interviews, and define personal metrics

Welcome to the introductory guide about JTBD, how to define, measure, and analyze them, and take an action. Let’s start from the hierarchy of the information and the relationship between Journeys-to-be-done (JyTBD), Jobs-to-be-done (JTBD), Job stories and forces of progress, Interviews, and statistical personal metrics (p-metrics).